Premium leads, on demand 24/7.

Lead generation serves as the lifeblood of most businesses, especially those in the professional services, such as financial, property, and legal industries. 

Through effective lead generation, you’ll have a better chance to find potential clients who need your products or services right now - or some time soon. 

Without high-quality leads, your business will struggle to acquire the new customers needed to drive revenue growth, which may ultimately impact cash-flow and reduce profits.

Lead generation companies can help you save a lot of time, money and energy. 

Instead of spending a lot on developing your in-house marketing infrastructure and training your team, you can instead outsource the lead generation process to specialists. This allows you to focus more on converting the leads into paying customers, and then growing referrals or repeat sales from those new customers. 

Whether lead generation companies are worth it (or not) for your business will depend on: 

1. if the quality of the leads is good
2. your ability to convert the leads to sale, at a high enough conversion rate  
3. If the lifetime value of the new customers exceeds the initial ‘cost per acquisition’ 

If these three conditions can be met, then yes lead generation companies are worth it.

In general, lead generation companies can attract leads through either ‘inbound’ techniques such as paid online advertising and social media marketing, or ‘outbound’ methods such as cold-call telemarketing, direct mail, and database marketing. 

Customer Relationship Management (CRM) tools such as Zoho or HubSpot are often used to manage the lead flow. 

Most of the leads generated through the inbound process tend to be of higher quality because the potential clients have ‘intent to purchase’; they are choosing to opt in voluntarily, rather than being pressured into a sale by telemarketer.

Online lead generation in Australia is now on the rise because more and more Australians are using the Internet and spend a considerable chunk of their time on their smartphones. 

This trend is a golden opportunity for businesses to target potential customers based on their age, location, interests, and other demographics. 

The price that lead generation companies charge for a campaign will vary depending on a range of factors. 

There is a strong correlation in the price of leads, and the quality. Generally, the cheaper the lead the less likely it is to contain detailed data and to be exclusive, highly engaged, and ‘fresh’.

Many lead generation companies charge according to the number of leads generated throughout a campaign. It is common for customers of lead generation companies to enjoy a bulk discount for a higher volume of leads due to the ‘economies of scale’ effect.   

The type of industry also determines the price of leads. This is driven by factors such as the cost of web traffic on Google, the demand for leads in a particular vertical, and the relative commercial benefit that the customer in one industry (versus another) may derive from a sale. 

Eg; the cost of auto leads or vehicle finance leads is much less than for property leads.

The best lead generation companies tend to provide a clear cost structure with a defined output so that it is easy for the business to calculate a) the true cost per lead b) a return on investment (ROI) - after allowing for the sales cycle to flow through.