Here at Wealthify lead generation, we’ve spotted a growing trend in Australia about auto car finance research. As you’ll see in the following Google trends graph, there’s a significant increase in the monthly volume of searches that show the interest Australians have about car finance. Source: Google trends (Australia), November 2012 – November 2017. Auto car finance…

The big four Australian banks are increasingly moving into online mortgage marketing with different deals and partnerships. This innovation in the fast-growing digital mortgage market is likely to be a portent of what is to come in other verticals as more products are distributed as online financial services. The big banking change: from ‘personal’ to digital interactions A…

Good news for Australian mortgage brokers! I’m pleased to announce a new aspect of our mortgage lead generation service that will make a big difference to your business. Today we have formally released our Investment Loan leads product. It’s the first time ever that Australian brokers can access purely investor leads ‘on demand’, by monthly subscription. And with…

Over the last few years, the Australian Prudential Regulation Authority (APRA) has been trying to cool off the housing market to prevent investors from over-committing themselves with debt. Because of that, and rising interest rates for property investors to reflect the growing risks of these borrowers, there has been significant growth of Google searches about: Property…

Call me crazy, but I LOVE public speaking. Especially on the threats and opportunities of digital disruption. So, over the last year I’ve been especially happy to appear as a subject matter expert for the the Mortgage & Finance Association of Australia (MFAA).  As I traveled around NSW to speak at various performance developments days…

Recently an article of mine on digital marketing for mortgage brokers & financial advisers was published in Australian Broker. It outlined a marketing plan any broker can follow to get results online. Read the transcript below: 7 STRATEGIES TO KICKSTART YOUR ONLINE MARKETING PLAN Online marketing agency director Darren Moffatt on how you can compete online without…

Exciting news today, as we release an ‘explainer’ video for our Wealthify Lead Subscriptions! I know that most brokers find generating home loan leads to be a huge challenge. This video explains how our program of mortgage broker lead generation solves this probelm, and why it’s very different from other traditional providers of mortgage leads…

In this article we’ll take a look at the real reasons mortgage brokers exist and analyse the benefits to you inherent in the question “why use a mortgage broker?” Here are the topics we are going to cover: What a mortgage broker can do for you Evaluating your financial situation Searching for a suitable loan  Proceeding with…

What is a Mortgage Broker? A mortgage broker is an intermediary individual or company that liaises between the consumer borrower and the mortgage lender (usually a bank). Mortgage brokers work directly with both the borrower and the lender with the aim of securing funds towards the purchase of a new home, or in the refinancing of an…