In Australia, the financial sector is facing significant challenges as customers are becoming more tech-savvy. To be aware of the latest digital trends and SEO best practices is crucial in order to be to be visible online. A report from Forrester reveals that Australian consumers are increasingly empowered by new technologies, rich information sources and a…
Last year was a BIG one for search activity on Google targeting brokers & home loans. Sadly, as a result, mortgage leads for sale in 2018 are going to be a bit more expensive. The prices need to increase in line with higher costs of Google traffic. Let’s try to explain why in an easy…
GOOD NEWS! We have just released a mortgage broker training online sales course called the Lead Conversion Essentials. This course will help finance professionals like you learn how to increase mortgage sales, by converting more leads. As industry professionals, we have been noticing that there is a huge gap in the market around how to…
Here at Wealthify lead generation, we’ve spotted a growing trend in Australia about auto car finance research. As you’ll see in the following Google trends graph, there’s a significant increase in the monthly volume of searches that show the interest Australians have about car finance. Source: Google trends (Australia), November 2012 – November 2017. Auto car finance…
The big four Australian banks are increasingly moving into online mortgage marketing with different deals and partnerships. This innovation in the fast-growing digital mortgage market is likely to be a portent of what is to come in other verticals as more products are distributed as online financial services. The big banking change: from ‘personal’ to digital interactions A…
Good news for Australian mortgage brokers! I’m pleased to announce a new aspect of our mortgage lead generation service that will make a big difference to your business. Today we have formally released our Investment Loan leads product. It’s the first time ever that Australian brokers can access purely investor leads ‘on demand’, by monthly subscription. And with…
Over the last few years, the Australian Prudential Regulation Authority (APRA) has been trying to cool off the housing market to prevent investors from over-committing themselves with debt. Because of that, and rising interest rates for property investors to reflect the growing risks of these borrowers, there has been significant growth of Google searches about: Property…
Call me crazy, but I LOVE public speaking. Especially on the threats and opportunities of digital disruption. So, over the last year I’ve been especially happy to appear as a subject matter expert for the the Mortgage & Finance Association of Australia (MFAA). As I traveled around NSW to speak at various performance developments days…
Recently an article of mine on digital marketing for mortgage brokers & financial advisers was published in Australian Broker. It outlined a marketing plan any broker can follow to get results online. Read the transcript below: 7 STRATEGIES TO KICKSTART YOUR ONLINE MARKETING PLAN Online marketing agency director Darren Moffatt on how you can compete online without…
Exciting news today, as we release an ‘explainer’ video for our Wealthify Lead Subscriptions! I know that most brokers find generating home loan leads to be a huge challenge. This video explains how our program of mortgage broker lead generation solves this probelm, and why it’s very different from other traditional providers of mortgage leads…
